Tuesday, September 9, 2008

Nike-Here I am.


Nike campaign to celebrate female athletes.

LONDON - Nike is celebrating female athletes with a campaign entitled "Here I am", following the personal journeys of sporting women through a book, exhibition, plus print and film ads.



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Brief / Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency / Wieden & Kennedy Amsterdam
Writer / Betsy Decker
Art director / Anders Stake
Planner / Jenny Howard
Production company / Paranoid, Stink Digital
Directors / Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure / Pan-European

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